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Expert-Led Industry Tactics for Musical Global Growth
The Music Business Awards Africa (MBAA) - premier awards platform established to recognise and celebrate the professionals, businesses, organisations, and institutions whose work powers Africa's music indust
"When the music business is misunderstood, the result is avoidable mistakes, lost ownership, unfair deals, and careers that end before they truly begin"
Gift Mdlalose
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MEET THE AUTHOR: GIFT MDLALOSE
Gift Mdlalose is a South African music
business executive, educator, and
industry builder with extensive
experience across artist development,
music education, publishing, production,
and institutional engagement. His work
spans grassroots artist support and
high-level industry strategy, positioning
him at the intersection of creativity,
structure, and sustainable industry development.
WHAT YOU WILL LEARN
ARTIST MANAGEMENT
Develop the strategic leadership skills necessary to guide careers from grassroots talent to global superstardom.
MUSIC PUBLISHING
Understand the structural foundations of administrative, mechanical, and synchronization rights globally.
DIGITAL DISTRIBUTION
Maximize your reach with cutting-edge strategies for global platforms, playlisting, and audience engagement.
ORDER THE BOOK
Unlock the secrets of the music industry and build a sustainable career with the definitive master guide. Get your copy today.